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The platform is rolling out a new feature that permits them to reduce the quantity of AI-made videos appearing in their streams. This initiative comes as the company announced that it now features over 1 bn AI-generated clips.

Testing and Rollout

The update is in a pilot phase over the next few weeks before a global release. This advancement coincides with a rise in AI-generated material, fueled by emerging content generation software.

The Broader AI Trend

It has been noted that almost one in 10 of the quickest rising video streams on a competing service exclusively feature AI-generated videos. A considerable share of this output is considered mass-produced AI material, a term for substandard, bulk-generated content that is frequently nonsensical or surreal.

“We know from our community that numerous viewers like content created using AI tools, ranging from computer-generated images to informative clips, and we intend to give people the ability to adjust the amount of that, according to their own preferences,” stated a spokesperson.

Scale of AI Content

The platform disclosed that there are currently over a billion videos on its network labeled as artificially created. In total, over 100 million videos are uploaded to the service each day, making AI content a limited part of its total content library.

How to Adjust Settings

Viewers will be able to decrease or raise the amount of AI-generated videos they view by accessing the topic control option in the application and choosing the AI content topic. Further subjects that are already be modified under the filter encompass politics, style, beauty, and choreography.

Content Labeling and Policies

TikTok’s rules mandate creators to label “realistic” artificially created content, and it bans harmful fake videos of celebrities or emergencies. Any realistic artificial content that is not labeled can be deleted under its user guidelines.

In addition, the service will now apply an AI-generated label to content made using its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This step is aimed to stop users from attempting to bypass the disclosure requirement.

Responsible AI Funding

The platform is also introducing a $2 million awareness program for professionals and groups to develop learning resources about using AI responsibly. This project will support charitable organizations dedicated to teaching programming and robotics.

Platform Protection

TikTok has supported its moderation strategy, amid discussion over plans to lay off a large number of review team members in the United Kingdom. TikTok is set to eliminate hundreds of positions in its content moderation division in London, with trade unions and online safety experts raising concerns that people are being substituted by machine-led review.

A senior executive stated that people-led review would still have a role, but AI can protect employees by filtering out the most graphic content before it gets reviewed by people. The company stated a 76% decrease in disturbing and violent content handled by content reviewers over the past year due to reliance on its machine learning processes.

“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to limit contact with unsafe media as rapidly, which is why a lot of the machine support is proving valuable process content quickly.”